Press Release

Digital Creative Agency and Pioneering Winery Leverage Emerging Technologies To Provide Immersive Customer Experiences For Wholesale and Tasting Room Interactions

Mesh Omnimedia announced today it has delivered a series of wine labels that are enhanced with Augmented Reality technology to Notaviva Vineyards. The initiative is designed to deepen customer understanding of the winery’s unique brand proposition—pairing wine and music—by presenting an interactive experience whereby an AR app plays the corresponding music while the customer views the label. In addition, the AR technology presents a video illustrating the beautiful tasting room, as well as links to information on the wine blend, music playlists, overnight accommodations at the winery, and social media channels.